Mobile-first browsing
A fast, focused experience designed around the way customers browse on a phone.
Let's Go PR ETUI
ETUI: a curated mobile catalogue for small product businesses.
Organise and present products through a mobile-first catalogue with editorial discovery, then guide customers to an existing shop, marketplace, affiliate destination, or enquiry route.
Built for sole traders, independent merchants, small brands, and specialist product businesses.
Tell us about your catalogue and selling channels. We'll confirm fit and outline the next step before you commit.
Live client implementation
Ragdoll Life
Why ETUI
Give a small catalogue the attention of a considered publication.
ETUI combines quick mobile browsing with editorial context. It complements existing commerce rather than replacing checkout, stock, fulfilment, or payment infrastructure.
Curated collections
Group products around useful themes, needs, stories, or customer moments.
Editorial discovery
Explain why products matter with context that a conventional product grid often loses.
Live client implementation
Ragdoll Life shows the curated catalogue model in use.
Ragdoll Life is a deployed ETUI catalogue customised around Ragdoll Life's imagery, collections, and customer journey. It organises tried-and-tested products into editorial collections including Kitten Must Buys, Play Time, Luxury Cat Buys, and Tried and Tested.
The experience uses real product and lifestyle imagery, collection-led discovery, and disclosed affiliate links. It does not provide its own checkout, stock, payment, or fulfilment system.
View the live exampleLive client implementation
Ragdoll Life
Implementation pricing
From £1,500
Scoped around your catalogue, content, and existing selling channels. No replacement ecommerce platform required.
View pricing and scopeFinal cost reflects the catalogue size, collection structure, content work, existing destinations, and implementation requirements.
Show more of what makes your products worth choosing.
Start with a focused catalogue direction built around your real products and selling channels.
Discuss a catalogueTell us what you want to improve. We'll confirm whether it is a good fit and outline the next step before you commit.